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Lot 7
Baumann. ca. 1930.
Sold
$1,955
Est.
$1,500 - $1,800
Live Auction
PAI-XLV: Rare Posters
Description
Artist: OTTO BAUMBERGER (1889-1961)
Size: 35 1/2 x 50 1/4 in./90.4 x 127.6 cm
Condition: Cond A/P.
Printer: Bollmann, Zürich
Reference: Ref (All Var except PAI): Baumberger, 78; Margadant, 339; Affiches Suisse, Cover; Modern poster, 189; Müller-Brockmann, 138; Plakatkunst, p. 108; Plakat Schweiz, p. 35; PAI-XLI, 104

Baumann. ca. 1930.
The only color used is the sepia letters–which makes the shiny black topper stand out all the more. The original run of the poster had a "B” in the upper left corner and was printed by Mentor Verlag in both 1919 and 1922, the later printing showing an address change from Bahnhoffstrasse to Fraumünsterstrasse. This, the third printing, maintains that changed address, has a new printer and omits the upper "B.” Unchanged is the boldness of the design.