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Lot 9
Tobler Chocolat.
Passed
Est.
$1,200 - $1,500
Live Auction
PAI-XLVII: Rare Posters
ARTIST
ANONYMOUS
Description
Artist: ANONYMOUS
Size: 35 x 50 in./89 x 127 cm
Condition: Cond A-/Unobtrusive tears at edges.
Printer: Polygrapische Gesellschaft Laupen, Bern
Reference:

Tobler Chocolat.
An ebon-toned changeling pair gambol their way through an arbor-tinged carnival locale–complete with strewn confetti and Chinese lanterns–to advertise a trio of Tobler chocolates, including the less-than-flattering “Nimrod.” These imps aren’t the promotional icon typically associated with the chocolate, best known for their triangular chunks–which represent the Matterhorn in the Swiss Alps–and its distinctive packaging. Toblerone was created by Theodor Tobler and Emil Baumann in Bern, Switzerland in 1908. The two gentlemen developed a unique milk chocolate that included nougat, almonds and honey. The product's name combines Tobler's name with the Italian word torrone (a type of nougat).