Description
Artist: EUGENE GRASSET (1841-1917)
Size: 58 7/8 x 42 3/8 in./149.6 x 107.8 cm
Condition: B+/ Slight tears & stains at edges.
Printer: Imp. de Vaugirard/G. de Malherbe, Paris
Reference: Ref: DFP-II, 415; Bicycle Posters, 21; Berthon & Grasset, p. 34; Weill, 41; Timeless Images, 28; Dodge, p. 132; Ailes, p. 119; Gold, 78; Encyclopédie/Weill p. 41; Posters of Paris, 54; PAI-LIX, 56
Key Words: bike, automobile
Marque Georges Richard / Cycles & Automobiles. 1899.
Here, in one of the most appealing of Grasset’s posters, atmosphere is paramount. “Of the product, we see barely a handlebar: it is the moody and enigmatic rider who carries the weight of the sale. The twilight effect adds warmth to the image in which type and design are beautifully integrated. Georges Richard was one of quite a number of bicycle manufacturers who were hurriedly adding automobiles as a sideline around the turn of the century; within a few years, the sideline would become the main, or as here, the only product of the company” (Gold, p. 56).