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Lot 7
Ringling Bros./Magnificent Street Spectacle. 1913.
Sold
$1,725
Est.
$2,000 - $2,500
Live Auction
PAI-XXXIX: Rare Posters
ARTIST
ANONYMOUS
Description
Artist: ANONYMOUS
Size: 38 3/4 x 28 7/8 in./98.3 x 73 cm
Condition: B+Slight tears at folds and edges.
Printer: Strobridge, Cincinnati
Reference:

Ringling Bros./Magnificent Street Spectacle. 1913.
This exotic menagerie–featuring harnessed teams of camels, zebras, llamas and ostriches, no less–certainly provided stupendous promotional pull to the “Most Magnificent Street Spectacle Ever Seen.” But the inclusion of the five Ringlings’ cameos in the upper left-hand corner summons its own advertising gravitas as well. “The management’s name and profile has always been an important ingredient in circus advertising. . . . There were originally seven Ringling Brothers, but two of them, August, Jr., and Henry, joined the the five show here a little later. At any rate, Alf T. . . . Al . . . John . . . Otto and Charles . . . first organized in 1882 as the Ringling Bros. Classic & Comic Concert Co., putting on plays and skits. Their first tent show was was put on in Baraboo, Wisconsin, in 1884 under the title of the Yankee Robinson and Ringling Bros. Great Double Shows, Circus & Caravans, and featured mainly the Ringling family doing all the chores and all the acts. . . . There is no question but that a high code of honor and an equally high code of loyalty made for the success of this team that started from seemingly nowhere with seemingly so little to offer. The five brothers were equal partners and each had a distinct function to perform within the circus with all major policy decisions being unanimously arrived at. They were intelligent and talented, but one suspects , most important of all, purposeful in their goal to create a grand circus and dogged about seeing to every detail towards that end” (Circus Posters, p. 10). Rare!