Artist: BOOKS AND PERIODICALS
Size: Each: approx: 8 1/4 x 11 5/8 in./21.1 x 29.6 cm
Condition: 16 hardcover volumes.
Printer: The Studio, London
Reference: Ref: PAI-LXXI, 542
Key Words: Literary

Posters & Publicity / Modern Publicity. 1925-1948.
"Advertising . . . has a technique of its own. Whatever art there is in it merges from its very nature" (Modern Publicity, 1930, p. 9). These 16 volumes chronicle the various philosophies, techniques, and considerations for creating superb and effective print advertising between the post-WWI and post-WWII years. A remarkable historical artifact, created in London – home of the world's most vibrant literary culture, the world's broadest newspaper readership, and the birthplace of the modern advertising agency – it's a fascinating chronology of thought on the art of persuasion. Approximately 300 illustrations per book.