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Lot 76
I Want You for U.S. Army. 1917.
Sold
$5,000
Est.
$6,000 - $8,000
Live Auction
PAI-XCI: Rare Posters
Live Bidding began Nov 12, 2023 at 11:00 AM EST
Description
Artist: JAMES MONTGOMERY FLAGG (1870-1960)
Size: 29 3/4 x 40 1/4 in./75.6 x 102.2 cm
Condition: A-/ Slight tears at edges. Framed.
Printer: Leslie Judge Co., New York
Reference: Rawls, p. 13; Theofiles, 11; Darracott, p. 13; Le Coultre, p. 208; Flagg, p. 80; Graphic Design/Taschen, p. 158; Imperial War Museum I, p. 27; PAI-LXXXIX, 56
Key Words: War & Propaganda; American

I Want You for U.S. Army. 1917.
Although Flagg was already a successful and prolific illustrator by the time World War I started, this poster was to become “his greatest public triumph." He used himself as a model, and the work was "originally used on a Leslie’s Magazine cover in late 1916, and was quickly adopted by the Army when the war broke out. All told nearly 5 million were printed in both world wars” (Theofiles, p. 9).