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Lot 9
Austria. 1952.
Sold
$750
Est.
$1,000 - $1,200
Live Auction
PAI-XCI: Rare Posters
Live Bidding began Nov 12, 2023 at 11:00 AM EST
Category
Description
Artist: WALTER HOFMANN (1906-1973)
Size: 24 3/4 x 37 1/8 in./63 x 94.2 cm
Condition: A.
Printer: Josef Eberle, Wien
Reference: Art/Skiing, p. 29 (var); PAI-LXVII, 363
Key Words: Modern; Winter; Sports; Travel

Austria. 1952.
Hofmann created numerous posters for his home country's many outdoor activities. Here, he anthropomorphizes a set of ski poles into a cuddling couple to promote "romantic skiing" in Austria. This is the English-language version of the design.