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Lot 9
Cycles Peugeot. 1907.
Sold
$1,440
Est.
$1,400 - $1,700
Live Auction
PAI-LXXI: Rare Posters
Category
Description
Artist: MICH (Michel Liebeaux, 1881-1923)
Size: 47 3/8 x 32 3/8 in./120 x 82.2 cm
Condition: B/ Slight tears and stains, largely near edges.
Printer: Omp. L. Revon, Paris
Reference: Ref: PAI-XXXII, 413
Key Words: Bicycle

Cycles Peugeot. 1907.
In 1907 the world was already getting excited for the return of Halley's Comet. It would only be the third return after Halley's prediction in the 17th century. But that summer, an entirely new comet appeared – Comet Daniel, discovered in America, confirmed through various observatories in Germany – which was visible with the naked eye for a full month at the height of summer. "The Truth of the Comet of 1907," Mich's poster announces. "In 1907, a glorious comet made the universe squint": the Peugeot racing cycle, champion of 11 European races. The Man in the Moon, outshone by the swooping star up ahead and up above, must consider the possibilities. This is a brilliant example of an ad using both current events and product truths to create its message.