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Lot 5
Cycles Locomoto.
Sold
$1,440
Est.
$1,400 - $1,700
Live Auction
PAI-LXXI: Rare Posters
ARTIST
GYPÉ
Category
Description
Artist: GYPÉ
Size: 46 1/2 x 30 3/8 in./118 x 77.2 cm
Condition: A
Printer: Publicité Wall, Paris
Reference:
Key Words: Bicycle

Cycles Locomoto. .
One of the more bizarre cycling posters we've encountered, Cycles Locomoto "crushes its competitors by its qualities." It's certainly an odd form of re-cyclery, to abuse the pun: Locomoto crushes inferior cycles underneath its steam-engine wheels, then uses the broken bike frames to fuel Locomoto, which expels as steam Locomoto Cycles – surreptitiously commenting on the transportation competition between bikes and trains, while using "caught on the train tracks" terror tropes to arrest the viewer's attention. Truly loco.