Lot 376
Week-End Cigarettes. 1936.
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Lot 376
Week-End Cigarettes. 1936.
Estimate:
$2,000
- $2,500
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Est.
$2,000
- $2,500
Live Auction
PAI-LXXXIX: Rare Posters
Live Bidding began Mar 26, 2023 at 11:00 AM EDT
Description
Artist: SEPO (Severo Pozzati, 1895-1983)
Size: 38 3/8 x 58 1/4 in./97.5 x 148 cm
Condition: A.
Printer: Créations Idéa, St. Ouen
Reference: Affiche Réclame, 29; Sepo, 214; PAI-XX, 430
Key Words: Art Deco; Tobacco
Week-End Cigarettes. 1936.
“Until the last war, the light tobacco found in Europe was usually a blend referred to as ‘English.’ Mainly Virginia tobacco, it had a pure, slightly sophisticated taste—not overly aromatic, not strong, with a very pronounced bright yellow color. The leading brands—Craven and Players—came from Great Britain. In 1932, Seita (the French Government’s tobacco monopoly) took the same tack with a brand they called Week-End, which was sold until 1971. After a period when Sepo’s work reflected the influence of Cappiello, he was developing a graphic approach closer to Cassandre’s. In this poster, he literally illustrates the product’s name. The road symbolizes freedom and relaxation” (Affiche Réclame, p. 56). Cassandre’s 1929 Route Bleue, which also played on the same tree-lined road perspective, no doubt had an influence on Sepo’s image.
Size: 38 3/8 x 58 1/4 in./97.5 x 148 cm
Condition: A.
Printer: Créations Idéa, St. Ouen
Reference: Affiche Réclame, 29; Sepo, 214; PAI-XX, 430
Key Words: Art Deco; Tobacco
Week-End Cigarettes. 1936.
“Until the last war, the light tobacco found in Europe was usually a blend referred to as ‘English.’ Mainly Virginia tobacco, it had a pure, slightly sophisticated taste—not overly aromatic, not strong, with a very pronounced bright yellow color. The leading brands—Craven and Players—came from Great Britain. In 1932, Seita (the French Government’s tobacco monopoly) took the same tack with a brand they called Week-End, which was sold until 1971. After a period when Sepo’s work reflected the influence of Cappiello, he was developing a graphic approach closer to Cassandre’s. In this poster, he literally illustrates the product’s name. The road symbolizes freedom and relaxation” (Affiche Réclame, p. 56). Cassandre’s 1929 Route Bleue, which also played on the same tree-lined road perspective, no doubt had an influence on Sepo’s image.
