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Lot 378
Fox-Land Jamaica Rum. 1897.
Sold
$96,000
Est.
$80,000 - $100,000
Live Auction
PAI-LXXXVII: Rare Posters
Live Bidding began Jul 12, 2022 at 11:00 AM EDT
Description
Artist: ALPHONSE MUCHA (1860-1939)
Size: 11 3/4 x 17 3/8 in./30 x 44 cm
Condition: A. Framed.
Printer: Imp. F. Champenois, Paris
Reference: Rennert/Weill, 28; Phillips VII, 118
Key Words: Art Nouveau; Artist: Mucha; Alcohol

Fox-Land Jamaica Rum. 1897.
“The advertised product was made by Kingstown Rum and distributed by Goodridge & Wood of Kingston, in business since 1831. This is one of Mucha’s rarest posters; only one [other] copy is known to have survived. It has many of the characteristic Mucha elements—the flowing lines of the dress, the circular aureole, and rich decoration; only the girl’s hair is unusually tame” (Rennert/Weill, p. 130). This is one of only two known copies.