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Lot 8
The Rover. ca. 1890.
Sold
$1,680
Est.
$1,700 - $2,000
Live Auction
PAI-LXXVII: Rare Posters
Live Bidding began Feb 24, 2019 at 11:00 AM EST
ARTIST
G. MOORE
Description
Artist: G. MOORE
Size: 39 7/8 x 59 3/8 in./101.3 x 151 cm
Condition: A-/ Slight tears at folds.
Printer: The Dangerfield Printing Co., London
Reference:
Key Words: Bicycles; By Air, Land, or Sea; Art Nouveau

The Rover. ca. 1890.
Oh, the places you can go with a Rover bicycle: to the idyllic countryside for a relaxing fish in the pond, or perhaps a leisurely ride adjacent to a handsome gentleman who shares a fondness for cycling. The Rover, produced by John Kemp Starley of Coventry, England, in 1884, was the first pedal-powered vehicle to replace the velocipede with a much safer bike with two equal-sized wheels. Since this innovation made it possible for anyone with a decent sense of equilibrium to hop aboard, it gave an enormous impetus to the bicycle craze, which was thereby launched in earnest. But ladies, mind those hemlines: our lass is tempting an accident with her inappropriate bicycle-wear. Though nothing is known about Moore apart from the fact that he designed several brilliant bicycle advertisements (see PAI-XL, 43 & 44, and PAI-XLI, 23), the style he created in those few known posters is precise, detailed, and direct.