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Lot 4
Gothania Pneumatic.
Sold
$1,440
Est.
$1,400 - $1,700
Live Auction
PAI-LXXVII: Rare Posters
Live Bidding began Feb 24, 2019 at 11:00 AM EST
ARTIST
ANONYMOUS
Description
Artist: ANONYMOUS
Size: 26 x 38 1/2 in./66 x 97.8 cm
Condition: A-/ Slight tears at edges.
Printer: Aktiengesellschaft für Kunstdruck, Dresden
Reference:
Key Words: Bicycles; Automobiles; By Air, Land, or Sea; Art Nouveau

Gothania Pneumatic.
Rubber tires have never been so chic! This mosaic-style German advertisement draws on several Greek influences: "pneumatic," from the Greek word pneûma, means "breath," and our statuesque goddess in the cherry red dress wields perfectly inflated rubber tires for both bikes and cars to dramatic effect. The text at the bottom reads, "Hemp tube and rubber are made in factories at Gotha."