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Lot 2
L'Etendard Français. 1891.
Passed
Est.
$2,500 - $3,000
Live Auction
PAI-LXXV: Rare Posters
Live Bidding began Jun 26, 2018 at 2:00 PM EDT
Description
Artist: JULES CHÉRET (1836-1932)
Size: 33 3/4 x 47 1/8 in./85.8 x 119.7 cm
Condition: B+/ Slight tears at folds and edges.
Printer: Imp. Chaix, Paris
Reference: Ref: Chéret 1322; Broido 998; Maindron 820; Reims 345; DFP-II, 219; Bicycle Posters, 52; PAI-LI, 257
Key Words: Bicycle; Art Nouveau; Artist: Chéret

L'Etendard Français. 1891.
This is one of just two bicycle posters Chéret created during his career of 50 years. L’Etendard Français was a small manufacturer of bicycles and tricycles, sold primarily out of Paris. Its name translates as “banner," hence why the cyclist is both holding her country’s flag as well as wearing patriotic colors. Here, the company is offering a payment plan of fifty francs down and twenty-five per month thereafter; however, we are not told how many months it will take to pay off our new bicycle.