PAI-XCI: Rare Posters

Sports d'Hiver / Col de Voza. ca. 1929.

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Description

Artist: ROGER BRODERS (1883-1953)
Size: 24 1/2 x 39 1/8 in./62.3 x 99.4 cm
Condition: B/ Slight tears at folds and edges. Framed.
Printer: Imp. L. Serre, Paris
Reference: Broders, p. 37 (var); Broders/Travel, p. 73 (var); Montagne, p. 216; PAI-XLII, 137
Key Words: Art Deco; Artist: Broders; Sports; Winter; Travel; Railway

Sports d'Hiver / Col de Voza. ca. 1929.
This design in subdued colors for the PLM Railroad shows sports lovers arriving for some skiing activity at a small station in the Alpine winter wonderland. In the period between the wars, Roger Broders was the finest designer of French travel posters bar none. Many images were for the French Railways, and specifically the Paris-Lyon-Méditerranée. He used three distinct approaches in his travel and tourism posters. One highlighted the fashionable sorts of people who frequented the advertised resorts and hotels. The second approach was the impressionistic rendering of the scenery alone. The third was Art Deco influenced stylization of the scenery into areas of flat color and boldly graphic, near-geometric patterns. He was especially masterful at setting up his compositions—the view is often elevated to provide some panoramic sweep with a defined area of focus. The result is always an engaging, effective design: one doesn’t just view the scene, but one comes upon it.

artist

ROGER BRODERS (1883-1953)

Sold $5,500

Les Sports d’Hiver / St. Pierre de Chartreuse. 1930.

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Description

Artist: ROGER BRODERS (1883-1953)
Size: 24 3/8 x 39 5/8 in./63 x 100.7 cm
Condition: A. Framed.
Printer: Imp. de Vaugirard, Paris
Reference: Broders, p. 61; Broders/Travel, p. 75; Alpes, 104; Montagne, p. 195; Livre de l’Affiche, p. 195; Affiche Réclame, 107; Sport à l’Affiche, 199; PAI-LI, 136
Key Words: Art Deco; Artist: Broders; Winter; Sports; Travel

Les Sports d’Hiver / St. Pierre de Chartreuse. 1930.
In one of Broders’ most snapshot-esque designs, we are situated in the best spot possible to watch a team of amateur bobsledders whizzing around the bend. Not a single member of the crowd is the same—some lean forward, mouths agape with excitement, while others rest casually on their skis. It’s a testament to the surprising popularity of bobsledding amongst tourists at St. Pierre de Chartreuse, easily reached by PLM rail.

artist

ROGER BRODERS (1883-1953)

Sold $9,375

Kemm & Cie. 1916.

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Description

Artist: CARL MOOS (1878-1959)
Size: 34 3/4 x 50 1/8 in./88.3 x 127.3 cm
Condition: B+/ Slight tears near top and bottom edges. Framed.
Printer: Fretz Frères, Zürich
Reference: Affiches Sports d'Hiver, p. 198; Art/Skiing, p. 80; Swiss Winter Posters, 19; Margadant, 330; Masters 1900, p. 190; PAI-LXXXVIII, 18
Key Words: Art Deco; Sports; Fashion; Winter; Swiss

Kemm & Cie. 1916.
If it's warm and fit for the skiing competitor, it'll most certainly do for the businessman-in-town: the Swiss clothier wraps this ad up in sport, as the Alps surround and protect the country from the crucible of World War I raging without.

artist

CARL MOOS (1878-1959)

Sold $1,250

MOB.

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Description

Artist: MARTIN PEIKERT (1901-1975)
Size: 25 1/4 x 40 1/8 in./64 x 102 cm
Condition: A.
Printer: Lith. Klausfelder, Vevey
Key Words: Art Deco; Winter; Sports; Travel; Swiss

MOB.
The Montreux Oberland Bernois Railway (MOB) is one of the oldest electric railways in Switzerland, beginning its service in 1901 from Montreux to Les Avants. Peikert captures the thrill of an Alpine ski journey at exhilarating speeds.

artist

MARTIN PEIKERT (1901-1975)

Sold $5,500

Motobécane.

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Description

Artist: GEO HAM (Georges Hamel, 1900-1972)
Size: 46 x 61 in./116.8 x 155 cm
Condition: A-/ Slight stains in background. Framed.
Printer: Imp. Max Courteau, Paris
Reference: PAI-LXXV, 32
Key Words: Art Deco; Bicycles; Motorcycles

Motobécane.
This is the second of two posters Ham designed for Motobécane, and was most likely created when the motorbike company was at the height of its popularity, and Ham was perfecting his style: a combination of aggressive action and exhilarating freedom.

artist

GEO HAM (Georges Hamel, 1900-1972)

Sold $3,250

Michelin. 1925.

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Description

Artist: GILBERT PHILIBERT
Size: 47 1/4 x 68 3/4 in./120 x 174.8 cm
Condition: B+/ Slight tears and stains. Framed.
Printer: Imp. L. Serre, Paris
Reference: Discount, p. 171; PAI-LX, 449
Key Words: Art Deco; Automobiles

Michelin. 1925.
In this simple but bright design, Bibendum—better known today as the Michelin Man—runs alongside his namesake tire as it traverses the globe.

artist

GILBERT PHILIBERT

Sold $2,500

Radio Sport Veglione. 1929.

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Description

Artist: ANONYMOUS
Size: 27 3/4 x 39 1/2 in./70.6 x 100.2 cm
Condition: A-/ Slight tear at horizontal fold.
Printer: Antonio Vicenzi, Bassano del Grappa
Key Words: Art Deco; Automobiles; Italian

Radio Sport Veglione. 1929.
We’re not entirely sure what a “sports radio New Year’s Eve” entails, but based on the vibrant poster created for the celebration, we’re absolutely intrigued. The event was sponsored by the Bassano del Grappa Automobile Club, but this anonymous artist only gives us a hint of a 1920s car. Instead, he focuses our attention on the stylish couple prancing off into the venue. Rare!

artist

ANONYMOUS

Sold $2,250

Nervol. ca. 1930.

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Description

Artist: JEAN CASSARINI (1910-?)
Size: 15 1/2 x 23 1/2 in./39.4 x 59.7 cm
Condition: A-/ Slight creases. P.
Printer: Imp. Robaudy, Cannes
Key Words: Art Deco; Automobiles

Nervol. ca. 1930.
Cassarini created a quite transfixing design for a little-known motor oil branded as the “long life engine elixir.” Rare!

artist

JEAN CASSARINI (1910-?)

Sold $1,125

Pilotes d’Avions. 1927.

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Description

Artist: JEAN CHASSAING (1905-1938)
Size: 24 3/8 x 34 3/8 in./62 x 87.4 cm
Condition: B+/ Slight tears at folds.
Printer: Imprimerie Nationale
Reference: PAI-XXX, 306
Key Words: Art Deco; Aviation

Pilotes d’Avions. 1927.
Not wishing to repeat their air presence debacle of World War I, the French Ministry of War focused their efforts on creating an air force which could safeguard the country from on high. To that end, recruiting posters like this one began to appear as a part of the graphic landscape. They were patriotic, iconoclastic images that not only fanned the flames of nationalist pride, but also generated a sense of adventure that soared above the horrible reality of trench warfare. So this appeal to the youth of France served not only as a reminder of the fact that joining the air force was a legitimate way of fulfilling their military service, but held forth an opportunity—accurate or not—of escaping the drudgery of service on the ground.

artist

JEAN CHASSAING (1905-1938)

Sold $1,500

KLM / Royal Dutch Airlines. 1928.

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Description

Artist: CHARLES C. DICKSON
Size: 24 1/2 x 36 1/2 in./62.3 x 92.7 cm
Condition: B/ Slight tears and stains.
Printer: Van Leer, Amsterdam
Reference (both var): KLM, 38; PAI-II, 120
Key Words: Art Deco; Aviation; Sports

KLM / Royal Dutch Airlines. 1928.
KLM announces flights to the 1928 Olympic Games in Amsterdam with this bold design centered on the newly developed Fokker F.VIII. Designed for English-speaking audiences by British artist Charles Dickson, the main goal of this image was to entice Londoners to the Games; in fact, the London-Amsterdam route was incredibly popular, and KLM had to increase service to meet demand. And in terms of the Games, this year saw the introduction of the now iconic Olympic Flame.

artist

CHARLES C. DICKSON

Sold $2,500

Description

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